Ford App

 

Working in parallel with the Lincoln App with less features due to the requirements and reduced functions for the broader Ford Line up which this app had to touch.

Worked in conjunction with Ford team in Detroit.

First foray into agile and small team with Project Manager, UX Lead, Design Lead, Functional Analyst and an Account Manager.

Creative Team

Designer: Will Cruz

UX Lead: Sasha Timbler

Design Lead: Ryan Hobbs

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Lincoln App

 

Working in parallel with the Ford App although with more features. Designed and created to work exclusively with the soon to be released Lincoln MKC.

Worked in conjunction with Ford team in New York and Detroit.

First foray into agile project with a small dedicated team composed of a Project Manager, UX Lead, Design Lead, Functional Analyst and Account Manager.

Creative Team

Designer: Will Cruz

UX Lead: Sasha Timbler

Design Lead: Ryan Hobbs

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Ford HMI

 

Developed in conjunction with the Ford Motor Company. All designs and interactions as seen in all Ford Vehicles thru 2020.

First time building a team of rockstars to not only complete the work but have a unique set of skills to manage and produce 10,000+ assets. Let’s just say naming conventions and delivery days were always high stress. We always delivered to Ford and allowed them to conduct testing in Michigan and other locations around the world.

Creative Team

Designer: Will Cruz

UX Lead: Ford Motor Company

Design Lead: Ryan Hobbs

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Ford Applink

 

Update an existing page on the Ford dot com site where customers with an eligible car are able to download apps and sync to the car.

Creative Team

Designer: Will Cruz

Design Lead: Ryan Hobbs

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KIA Pitch

 

KIA wanted to create buzz around the launch of a new car. The idea was to interview 6 different people to capture what they thought of the new car without knowing it was a KIA. The brand in the early days was trying to compete with Audi and other luxury brands by offering a highly styled car packed with features. This has shown to be effective but has taken some time for KIA to gain traction.

Creative Team

CD: Ryan Hobbs

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