The Citi Team approached the RZF to create a tablet and mobile concepts to promote how easy it is to make a purchase with Apple Pay.
Work completed for Razorfish, NYC offices
Working directly with Content Strategist and Senior Copy Writer at Razorfish New York. We created effective responsive designs to explain the complex products and services that EMC had on offer.
Work involved wearing multiple hats with such a small team along with starting to develop conversations with client directly.
Landing Pages were always evolving to showcase videos, use case scenarios. Our team was tasked with making those ideas part of the brand and tell a highly effective story through copy and design.
Working in parallel with the Ford App although with more features. Designed and created to work exclusively with the soon to be released Lincoln MKC.
Worked in conjunction with Ford team in New York and Detroit.
First foray into agile project with a small dedicated team composed of a Project Manager, UX Lead, Design Lead, Functional Analyst and Account Manager.
Working in parallel with the Lincoln App with less features due to the requirements and reduced functions for the broader Ford Line up which this app had to touch.
Worked with Ford team in New York and Detroit.
First foray into agile and small team with Project Manager, UX Lead, Design Lead, Functional Analyst and an Account Manager.
Developed in conjunction with the Ford Motor Company. All designs and interactions as seen in all Ford Vehicles thru 2020.
First time building a team of rockstars to not only complete the work but have a unique set of skills to manage and produce 10,000+ assets. Let’s just say naming conventions and delivery days were always high stress. We always delivered to Ford and allowed them to conduct testing in Michigan and other locations around the world.
In charge of all UX reporting Directly to the Director of User Experience and CTO. Took part in the development of Keep.com currently in beta version from wireframe to a working product. Development of Launchrock concepts for velvet rope of keep.com. Worked closely with Senior Designer to develop wireframes into a cohesive visual design and product.
Development of marketing concepts from thought to development. Wire framing UI and UX of website. Brainstorming and developing future marketing possibilities for Adkeeper. Story boarding from concept to completion.
UX lead and Design that created the template for Sony Rewards, SBE, Marc Murphy Brand and Neue House-Book.
Two year stop at this small boutique that serviced great clients which allowed for opportunities that you rarely have the opportunity with larger more established brands.
Created all wireframes and documentation for SBE, Sony Rewards and Marc Murphy. I started creating more high visual wireframes to speed up the design timeline and to give clearer direction on how I saw the design. For SBE this was easier to get ideas approved and move into design quicker.
Whilst working at Razorfish New York City. Some of the clients I had the opportunity to work with include Wells Fargo, Chase, Ford, Lincoln and Yoplait. Leading a team in the development of a new operating system for all Ford & Lincoln vehicles though 2020.
Responsible for the execution of all designs, assets, and production material, highlight being the design of a new owner app concept for Lincoln and Ford. All in conjunction with building and maintaining healthy relationships with senior counterparts at Razorfish as well as clients.
Applied conceptual strategy, brainstorm facilitation, and day-to-day scheduling of a project from initial concept to completion. Daily mentoring of junior designers and copywriters. Projects included the re-design of Smuckers, RW Knudsen, Santa Cruz Organic, and Dickenson’s websites as well monthly updates to their homepages.
Implementing the initial development of user experience from onsite interviews/meetings with doctors and nurses. Using that research work to execute the core functionality of an iOS app. Currently under the umbrella of DreamIt Health. Create and advance site-wide style guides, Develop pixel perfect Photoshop comps, Construction and maintenance of a visual language throughout the site.
Susan G. Komen
Susan G. Komen, formerly known as Susan G. Komen for the Cure and originally as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the largest and best-funded breast cancer organization in the United States.
Work done in conjunction to Yoplait Lids campaigns, User Experience and Design work completed
Detroit based video production company asked for some initial concepts on how to execute a site that was in line with the video work they were cranking out of Detroit.
Plan design and manage projects. Working closely with the owners creating real estate marketing materials, book covers, logos, information graphics, and strategic planning. Design responsibilities include everything and not excluding banners, ads; email blasts, graphics for all print materials.
Some of the brands Corcoran group, UBER, Purchase College, Julliard, The New Press, Crandbrook Academy of Art, Brand Assembly
Citi Retail Services
Work that is ongoing but not limited to at the moment.
Started the initial pitch work for RZF with team members from the Austin, Chicago and New York offices. After couple months a traveling team was put in place to be 100 percent allocated to the project. The ground was put in place for a successful transition and very happy with the final work that was created.
Work that is one part maintenance, one part new partner rollouts, one part future work and one part partner demos that highlight the work we push forward for Citi.